Cal Poly CIE SBDCServing San Luis Obispo County
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Cal Poly CIE SBDC
Helping Your Business Start, Grow and Succeed
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If you're in the beginning or mid-stages of developing a retail business, this workshop is made for you! The world of retail is rapidly evolving, and having a strong online presence is now more important than ever. Join us for an enlightening session that will empower you to take your retail venture to new heights in the digital landscape.

 Workshop Highlights:

1. Selling Your Product Online: Where to Start? Embarking on the online journey can be overwhelming, but fear not! We'll guide you through the essential steps to get started. From setting up your online store to choosing the right platforms, we'll help you navigate the initial challenges and kickstart your digital retail adventure.

2. Exploring Online Marketplaces: Etsy, Amazon, and Beyond: Ever wondered which online marketplace is the right fit for your products? Learn the ins and outs of popular platforms like Etsy and Amazon, and discover their pros and cons. Get expert insights on selecting the ideal marketplace that aligns with your brand's vision and target audience.

3. Systems and Tools for Sustainable Growth: As your retail business flourishes, managing operations efficiently becomes paramount. We'll delve into the crucial systems and tools that can streamline your workflow, from inventory management and order processing to customer relationship management. Equip yourself with the knowledge to scale your business while maintaining exceptional customer experiences.

4. Mastering Critical Marketing Elements: Marketing is the cornerstone of successful retail, and each growth phase requires a tailored approach. Uncover the secrets to crafting compelling marketing strategies that cater to your business's unique journey. Whether you're just starting or looking to level up, we'll share invaluable insights on leveraging digital marketing, social media, and more to drive traffic, engagement, and conversions.

 

Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries. After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) over a decade ago, and the company has grown to be a leader in the Southern California marketing community.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.