Host and SBDC director, Kelly Bearden will be joined by Melissa Forziat, a nationwide marketing speaker, consultant, and author based in Southern California. Forziat will provide examples of how businesses can more effectively market through partnership collaboration. Downloadable worksheets on tactical marketing options and promotional ideas, types of business allies and how to find them, and crafting the company’s message will be included.
Forziat works with corporate clients and small business owners to create strategic marketing plans. She is author of the free eBook “Small Business Marketing on a Budget.”
The webinar will begin with Bearden providing updates on the Bakersfield Entrepreneurship Grant Program, capital resources programs, and weather-related disaster assistance for businesses from local, state, and federal governments.
Questions from attendees will be taken.
This marks the 286th episode of the weekly “Webinar Wednesday” business series that provides news and information helpful to employers and business owners.
The SBDC provides free one-on-one consulting to help small business owners. New and existing businesses can sign up for assistance by
clicking here!