Cal Poly CIE SBDCServing San Luis Obispo County
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Mastering Digital Marketing: A Two-Part Series for Small Businesses

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Wednesday, April 9, 2025 - 12:00pm to 1:30pm
Price: 
Free!

Take your business to the next level with this two-part webinar series designed to help small businesses master digital marketing. Whether you're just starting or ready to scale, these sessions will provide practical strategies to attract, engage, and convert customers.

 

Learn the core principles of digital marketing, from identifying your ideal customers to building a strong online presence, while also exploring advanced strategies to scale your business. This comprehensive series covers essential tactics such as website optimization, SEO, social media marketing, and email marketing, along with lead generation, customer retention, and paid advertising. Discover how to leverage AI, automation, and analytics to enhance your marketing efforts and maximize your return on investment.

 

Session Info:

 

Session 1: Digital Marketing Foundations for Small Businesses

  • Digital marketing basics & choosing the right approach
  • Understanding & leveraging buyer personas
  • Website optimization & SEO strategies
  • Social media & content marketing essentials
  • Email marketing: building and automating your list

 

Session 2: Digital Marketing Growth Strategies & Paid Advertising

  • Advanced website optimization & SEO tactics
  • Lead generation & customer retention strategies
  • Google & social media advertising best practices
  • AI-powered tools for automation & marketing
  • Measuring success: analytics & KPIs

This workshop is brought to you by Central California SBDC and taught by Ramin Ramhormozi! Ramin is the Managing Director of SKU Agency, based in Austin, TX, and the co-founder and community leader of The Ecommerce Revolution. With over 25 years of experience in the e-commerce industry, Ramin has worked across various sectors, including managing online retail businesses, launching innovative e-commerce software solutions, and providing strategic consulting to a diverse range of companies. His expertise spans e-commerce startups, operational management, and growth marketing. Small Business Development Centers (SBDC) provide quality business assistance to small businesses at no cost! Our business advisors provide clarity and pathways to get businesses off the ground and push current businesses to their full potential. Learn more here: https://centralcasbdc.com/  

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.