Cal Poly CIE SBDCServing San Luis Obispo County
Helping Your Business Start, Grow and Succeed

Digital Marketing Masterclass Webinar Part 1

Wednesday, April 19, 2023 - 9:00am to 11:00am

Did you know whether they shop online or in store, 81% of shoppers research online before making a purchase? How does your small business appear in an online search? Take your online presence to the next level through the Valley Sierra SBDC’s Digital Marketing Masterclass: a two part webinar, all for free.


Part 1: Wednesday, April 19th, 9AM-11AM:

  • How to Create an Ideal Customer Persona
  • Your Competitors
  • Why You Need a Website for Your Business
  • Building a Website From Scratch
  • Keeping Your Website “Fresh” in Google’s Eyes


Part 2: Thursday, April 20th, 9AM-11AM

  • How to Generate Online Sales
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Paid Advertising
  • Customer Retention: Hacks to Drive Repeat Sales


Learn More & Register:


This webinar is instructed by Shane Barker, Valley Sierra SBDC digital marketing consultant specializing in ecommerce, web design and development, social media marketing, lead generation, and email marketing. In addition to speaking at more than 100 digital marketing events, Shane proudly adds his charming personality to the mix with his Marketing Growth Podcast, which is #32 in the business category for Apple Podcast rankings. He also writes prodigiously on many facets of digital marketing, and he is a top contributor at INC, Forbes, HuffPost, and more than 100 other publications.


This webinar is presented by the Valley Sierra Small Business Development Center. 


The Valley Sierra Small Business Development Center provides FREE no-cost business consulting and trainings to entrepreneurs in the Stanislaus and Tuolumne counties. Sign up for free consulting by making a 15 minute phone appointment with our administrative assistant at


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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.