Cal Poly CIE SBDCServing San Luis Obispo County
Helping Your Business Start, Grow and Succeed

Converting Holiday Customers - Turlock Workshop

Wednesday, December 7, 2022 - 8:00am to 8:30am

Discover smart tactics to keep those Christmas customers coming in all year!


In today’s competitive environment, attracting and retaining customers is a keystone to your marketing activities. With holiday shoppers often comprising 60+% of total annual revenues, how can you keep them coming back for more once the bows and bells are down?


In this workshop you’ll learn:

  • 3 Important steps to building customer relationships – and why it matters
  • Creative ways to capture contact info for permission-based marketing
  • How to identify and cultivate your MVPs to boost profits – and get more customers
  • Leveraging “local” – tips and tools to be better than the big players


Claudia Newcorn has been a Valley Sierra SBDC Lead Consultant for over a decade. She is the president of Acorn Enterprises Marketing, an award-winning strategic marketing advisory firm ( With over 30 years’ business and marketing experience, she has consulted for hundreds of companies of all sizes, from start-ups to multi-million dollar firms, such as Gillette, Delicato Family Vineyards and E&J Gallo Winery. Claudia helps business owners and managers develop and implement successful marketing solutions, strategies and plans tailored to each firm’s capabilities and needs. A popular speaker, trainer, consultant and coach, Claudia has won multiple awards for consulting excellence. She is also the award-winning author of the Amazon best-selling business book Zipline to Success, Fast-Track Marketing Strategies to Accelerate Your Sales & Profits. Follow her on Linked In. (


As a busy business owner, you’re always looking for ways to grow your business by working smarter. Your customers are your most valuable assets. Maximizing their value is one way to get a great ROI on your time while improving your bottom line


Workshop is presented by Valley Sierra SBDC and its host Opportunity Stanislaus. Brought to you by the City of Turlock with ARPA funds to support our Turlock businesses, and contribute to their success and future.

Allison'a Cafe
219 W Canal Dr
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.