Cal Poly CIE SBDCServing San Luis Obispo County
Helping Your Business Start, Grow and Succeed

Building a Sales Funnel: How to Harness the Power of Community

Tuesday, July 23, 2024 - 9:00am to 10:30am

Discover the power of community marketing in transforming your overall marketing strategy. In this workshop, Matt Bennetti will guide you through implementing a Community Led Growth (CLG) marketing approach. This strategy not only drives demand for your sales teams but also creates valuable content that engages both customers and prospects. With over 20 years of experience in enterprise software and expertise in Go To Market strategies, Matt will share practical steps and insights to help you successfully adopt CLG.

Drawing from real-world examples and his extensive experience at Salesforce, Matt will demonstrate how to build programs that enhance the relationship between marketing and sales. Learn how to use community engagement to increase brand loyalty, encourage customer advocacy, and develop a rich content ecosystem that propels your business forward. This workshop is designed to provide you with the tools and knowledge needed to make community marketing a central element of your success.

Cal Poly Center for Innovation & Entrepreneurship/Zoom(Virtual)
872 Higuera St
San Luis Obispo/Virtual (Hybrid)
English French German Italian Portuguese Russian Spanish

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.