Cal Poly CIE SBDCServing San Luis Obispo County
Helping Your Business Start, Grow and Succeed

Our team members are committed to making a difference for small businesses like yours. 

Our expert business advisors are passionate about helping businesses succeed. They bring extensive hands-on business experience to each client situation, ensuring you receive practical “real world” advice that can be applied to daily operations. Business advisors’ expertise covers all key business areas, and they will work closely with you to develop productive solutions.

Our staff will make every effort to assist you. They can answer questions, arrange meetings with consultants, and help with signing up for classes.


Judy Mahan


(805) 756-5172

Kyle Crooks

Business Development & Market Research

Liz Fisher

Project Coordinator

Damon Watkins

Director of Finance and Operations


Mark Bieraugel

Market Research

Guillermo Chavez

Sales & Marketing/Kitchen Incubator

Javier de la Fuente

Packaging and Product Design

Paula Dempsey

Marketing & Comminications

Jolie Ditmore

General Business/Medical

Kurt Friedmann

Customer Development & Sales

Greg Gibson


Mark Grondin

Marketing & Sales

Matt Hutton


David Janzen

Software Engineering

Thomas Katona

Product Development/Marketing

Doug Klein


Sara LaForest


Barry Lieberman

Sales & Marketing

Barry has 36 years’ experience enabling organizations to enter & scale & new markets, become the industry go to brand, and improve sales and customer retention by executing best in class customer care. He has a BS degree in Business/MIS from Cal Poly SLO and an MBA from Chapman University.

He is currently teaching Entrepreneurship, Marketing and Sales at Cal Poly SLO. Barry has held fractional executive roles at organizations like Western Digital, Targus International, Q-See/Digital Peripheral Solutions, and ATEN/IOGEAR. He founded and operated (for 18 years) Advantage Plus Marketing Group, Inc. (APMG), an early pioneering B2B marketing services firm focused on executing demand/lead generation marketing programs for major technology brands. Before APMG he was in key marketing & sales management roles at Avnet Computer and Hewlett-Packard.

Rolando Locci

Finance & Operations

Thomas Mackin


Michele Magee


Kristin Mehiel


Lynn Metcalf

Marketing & Research

Morgen Monie


Harpeet Sangha

Food Science

Lisa Simon

Marketing & Sales

Lisa Sperow

Legal & Taxes

Susan Steeb


Enar Tunc

Manufacturing/Supply Chain/Operations

Jeff Wade

Food/Farm/Beverage Business Development
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.