Cal Poly CIE SBDCServing San Luis Obispo County
Helping Your Business Start, Grow and Succeed

Unlock the full potential of your business in this workshop dedicated to honing the core elements of customer development. Led by Kurt Friedmann, a seasoned entrepreneur and consultant with over 30 years of experience in entrepreneurship, sales management, and customer experience management. Kurt excels in aiding entrepreneurial companies and small businesses to enhance their customer understanding and sales expansion efforts. He is deeply involved in the startup ecosystem, serving as a mentor and advisor with the SBDC, and has significantly contributed to the success of numerous high-growth startups and established companies.

Workshop Highlights:

  • Crafting a Powerful Value Proposition: Learn the art of defining and communicating the unique value your business offers, making your product or service irresistible to your target market.
  • Forming and Testing Assumptions: Discover strategies for developing informed assumptions about your customers and how to test these hypotheses in real-world scenarios efficiently.
  • Identifying and Engaging Potential Customers: Master techniques for finding the right customers to speak with, ensuring you're gathering insights from those who matter most to your business.
  • The Art of Inquiry: Equip yourself with the skills to ask compelling, insightful questions that elicit valuable responses, moving beyond superficial answers to uncover deep customer needs and motivations.
  • Interpreting Customer Feedback: Learn how to analyze and make sense of customer feedback, translating what you hear into actionable insights that drive product development, marketing strategies, and business growth.

Embark on this journey with us and transform the way you understand and interact with your customers. Learn to craft a value proposition that speaks directly to your audience's needs and desires, setting the foundation for sustainable business growth.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.